Extra Gum Celebrates Offline Connections Among Generation Z

Gum and mint sales have been down during the pandemic

The new spot from BBDO is set to air on television, Hulu, Roku and Amazon Fire TV. Extra Gum

People are spending more time staring at screens during the pandemic, with various apps such as Zoom and TikTok becoming the default place where friends, family and work colleagues come together.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.