Experiential Marketing Sells a Moment, Not a Product

Creating a memory is creative, contextual and more than a logo on stage at a concert

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

There’s nothing wrong with admitting the confines of your apartment stopped cutting it. It’s been over two years since we entered the pandemic and we’ve just about exhausted every form of self-entertainment. That hunger deep inside you, that itch you can’t seem to scratch—what is that?

It’s the desire for interactive, connecting entertainment experiences.

If it’s any consolation, you’re not alone. In fact, millions of people this summer felt the same way, and they bought tickets for summer music festivals around the world just to chase that feeling.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in