Portrait of Erin Schmidt

Erin Schmidt

Erin Schmidt is chief product placement officer at BEN, a Bill Gates company. A recent Cynopsis Top Women in Media honoree, she leads BEN’s efforts to help brands navigate the shifting entertainment and advertising landscapes.

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In-Content Ads Are Having a Moment—Brands Will Need to Make Smart Investments

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Two of the industry’s largest events for television advertising dedicated a great deal of time to the value of product placement.

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Brands That Align Message and Messenger Build an Authentic Voice

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Supporting others who share and reflect your commitment to the cause often goes further than solely trying to communicate that commitment on your own.