Erin Schmidt is chief product placement officer at BEN, a Bill Gates company. A recent Cynopsis Top Women in Media honoree, she leads BEN’s efforts to help brands navigate the shifting entertainment and advertising landscapes.
Experiential Marketing Sells a Moment, Not a Product
If a brand doesn’t belong at a certain festival or next to a certain artist, audiences will notice.
How the Right Kind of Product Placement Can Elevate Your Brand Message
A strategy to bring together ad-supported and ad-avoiding audiences.
In-Content Ads Are Having a Moment—Brands Will Need to Make Smart Investments
Two of the industry’s largest events for television advertising dedicated a great deal of time to the value of product placement.
Brands That Align Message and Messenger Build an Authentic Voice
Supporting others who share and reflect your commitment to the cause often goes further than solely trying to communicate that commitment on your own.