Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Ladies of the world: Do you ever stop and think about how your tampons are made? Online tampon delivery brand Lola has and its spreading the word about its products—made from 100 percent organic cotton—to women of New York with its first big non-digital advertising campaign.
Lola worked in partnership with creative agency The Working Assembly to bring the project to life.
For its very first subway campaign, Lola will run ads for four weeks on 570 cars.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in