Even With 6-Second Ads on the Rise, Some Brands Are Creating Animated Films to Try and Stand Out

Marketers like Heinz, KFC and Taco Bell are turning to animation

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Just as animated TV shows for adults (think cult favorite Rick and Morty or Netflix’s Big Mouth) are having a moment, animated films for brands are hitting their own stride. Tech brands like Lyft and Hinge have used the medium in recent years and over the last few months a new wave of marketers—Heinz Beans, KFC and Taco Bell—have rolled out animated spots.

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This story first appeared in the Nov. 27, 2017, issue of Adweek magazine. Click here to subscribe.