Even in a Divided America, Super Bowl Advertisers Seemed to Double Down on Politics

Messages of diversity and acceptance spark praise and boycotts

84 Lumber was one of the Super Bowl's most directly political advertisers, though its 'wall' conclusion only ran online.

Some may have hoped that Super Bowl LI would provide a respite from a period of deep political division in America. But that was not the case on Sunday night.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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