E*Trade's Squad of Silver-Haired Cheerleaders Will Star in Its Super Bowl Return

Spot will focus on saving for retirement

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E*Trade is back in the Super Bowl this year with a 30-second spot that’s all about reminding people how important it is to save for retirement, with a little help from a crew of overworked, but spunky elderly cheerleaders. The brand hasn’t run a spot in the game since 2013.

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