Essity’s Latest Taboo-Busting Campaign, #PainStories, Puts a Spotlight on Endometriosis

Bodyform's parent company tackles the agonizing yet common condition

Essity continues to campaign against taboos with its latest ad. Libresse / AMV BBDO

LONDON—Sharp. Shooting. Sickening. Stabbing. Crippling. “Like torture.”

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.