Epica Awards' Longtime Book Editor on How Creativity Keeps Changing

Mark Tungate shares tips for awards season

A jury of advertising journalists from around the world is convening in Amsterdam this week to select the best ads of the year—an honor distinct for two reasons. It’s the only show judged by an impartial jury, meaning no brands or agencies vote. And it comes at both the end and the beginning of awards season, which leads it to honor some famous ads with their first awards.