Epica Awards’ Longtime Book Editor on How Creativity Keeps Changing

Mark Tungate shares tips for awards season

The Epica Book and publisher Mark Tungate
Every fall since 2001, Mark Tungate has edited the Epica Book, a hardback, glossy look at the previous years' best work. Epica Awards

A jury of advertising journalists from around the world is convening in Amsterdam this week to select the best ads of the year—an honor distinct for two reasons. It’s the only show judged by an impartial jury, meaning no brands or agencies vote. And it comes at both the end and the beginning of awards season, which leads it to honor some famous ads with their first awards.

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@stephpaterik stephanie.paterik@adweek.com Stephanie Paterik is the executive editor of Adweek, where she leads the editorial staff and strategy.