Email Marketing Performance Has Skyrocketed. How Should Strategies Evolve in a Pandemic?

With email revenue up 86%, brand messaging needs to consider customer mindsets and environments

Covid-19 has forced millions of Americans to spend a majority of their day-to-day routines at home and, naturally, online shopping has been booming since lockdowns began in the spring. In turn, email marketing performance has also exploded, and the numbers are staggering.