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In honor of International Women’s Day, femtech brand Elvie launched a global campaign called “Smart Bodies,” showing off the benefits of the brand’s tech for women and highlighting their biological complexities.
A powerful 60-second spot features Eva Lazarus, a multi-genre artist and breastfeeding mother, performing Elvie’s new anthem, a song co-written by creatives at Mother London.
The ad focuses on the change that motherhood brings, intending to reframe the cultural conversation around women’s bodies in a way that acknowledges women’s multifaceted lives. As
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