Elon Musk and Jonathan Nolan’s Gorgeous ‘Trailer’ for SpaceX Draws Inspiration From David Bowie

At SXSW, the duo talk about the future of transportation

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Elon Musk—who was added as a last-minute keynote speaker at SXSW—joined Jonathan Nolan, the creator of HBO’s Westworld, to discuss the future of transportation and how far off private trips to Mars will be.

Musk and Nolan worked together to create a two-minute trailer from the recent launch of SpaceX’s Falcon Heavy, the flagship rocket of Musk’s private space-flight company SpaceX, and Musk posted the clips to Instagram. (Musk is notorious for not using a lot of marketing to promote his companies, so the video is essentially one of the first advertisements for SpaceX.)

Set

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in