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Conveying a sense of elegance throughout, airliner Air France has released a film that outlines its ambition to showcase the best of its native country to customers.
Created by dedicated creative unit Aura by Omnicom, the one-minute and 15-seconds long film features a lady dressed in red, running through Paris and up the Eiffel Tower, trailing a long train at the end of her dress. As she climbs to the top, through imagery that aims to evoke the experience of boarding a plane, children play beneath the train as it passes over and through tourists visiting the attraction.
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