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Fast fashion is a growing trend as the world struggles to keep up with the level of disposed-of clothing, an issue that Swedish home appliance brand Electrolux highlights in its latest campaign—raising awareness of the issue and its own commitment to behavior change.
The global campaign, titled “Break the Pattern,” has been developed alongside creative agency Forsman & Bodenfors and Swedish fashion designer duo Rave Review—and begins with a woman emptying old clothing from her wardrobe.
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