Product Innovation

El Pollo Loco Is Putting Meatless, Faux-Chicken Tacos on Its Menu at All 485 Locations

The rollout is 'very significant' for plant-based trend, experts say

A plant-based version of a chicken taco at El Pollo Loco
California-based chain El Pollo Loco will feature "chicken-less pollo tacos" in all locations. El Pollo Loco

By T.L. Stanley

February 28, 2020

El Pollo Loco, a Southern California-based chain that’s built its entire brand around poultry, has become the latest fast food restaurant to go meatless.

T.L. Stanley
@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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