El Pollo Loco Is Putting Meatless, Faux-Chicken Tacos on Its Menu at All 485 Locations

The rollout is 'very significant' for plant-based trend, experts say

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El Pollo Loco, a Southern California-based chain that’s built its entire brand around poultry, has become the latest fast food restaurant to go meatless.

But unlike larger competitor KFC, still in test mode for its Beyond Meat-supplied product, El Pollo Loco has rolled out a chicken-less “pollo” menu item at all of its 485 locations.

The chain, founded in the mid-’70s, has expanded beyond its home state, with outlets now in Arizona, Nevada, Texas, Utah and Louisiana. 

“We wanted to differentiate our product from all others in the marketplace and work with a supplier that could exclusively produce this product for us.”
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