Eharmony Focuses on 'Radical Honesty' Over Treacly Romance in New Ads

The work, from agency Party Land, rejects ad tropes in the category in favor of 'refreshingly goofy moments'

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Freshly showered and wrapped in a towel, a man takes a peek in the bathroom mirror and realizes there’s a giant blemish on his shoulder that he can’t quite reach. His solution is to ask his boo to play a round of Dr. Pimple Popper.

All together now: Awww, so sweet.

While this may not look like a romantic scenario, a new campaign for eharmony insists otherwise. In fact, the dating platform has chosen an approach it calls “radically honest” with creative that’s intended to back up the tagline, “Get Who Gets You.”

At its core, the work aims to capture the “cringingly vulnerable and refreshingly goofy moments” that happen in couple’s everyday lives, per the brand.

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