EA Sport Campaign Promotes Playing More Football to British Asians

The Adam&EveDDB campaign was the winner of Channel 4's Diversity in Advertising competition

EA Sports promotes playing football to British Asians

Despite their shared passion for the sport, there is a lack of British Asians playing professional football, an issue computer games maker EA Sports’ new campaign will address to promote the latest in its long-running FIFA 21 series.

@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's Europe Bureau Chief, based in Glasgow.