e.l.f.'s Chipotle Collaboration and New CBD Line Fend Off Pandemic Blues

Cosmetics brand taps into two major trends expected to continue after Covid-19

A new Chipotle-inspired prom makeup kit by e.l.f. Cosmetics is the result of an unusual but clever mashup with the fast-casual chain, and sold out in mere minutes Thursday, CMO Kory Marchisotto told Adweek.