e.l.f.’s Chipotle Collaboration and New CBD Line Fend Off Pandemic Blues

Cosmetics brand taps into two major trends expected to continue after Covid-19

e.l.f.'s chipotle mashup kit
e.l.f.'s Chipotle-inspired makeup kit sold out in 4 minutes (though supply was limited). e.l.f. Cosmetics

Key insights:

A new Chipotle-inspired prom makeup kit by e.l.f. Cosmetics is the result of an unusual but clever mashup with the fast-casual chain, and sold out in mere minutes Thursday, CMO Kory Marchisotto told Adweek.

@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.