e.l.f.’s Chipotle Collaboration and New CBD Line Fend Off Pandemic Blues
Cosmetics brand taps into two major trends expected to continue after Covid-19
e.l.f.'s Chipotle-inspired makeup kit sold out in 4 minutes (though supply was limited).
e.l.f. Cosmetics
Key insights:
- Brand mashups are likely to gain traction post-pandemic as shoppers increasingly seek unique products.
- The cosmetic company's launch of full-spectrum CBD products taps into wellness trend.
A new Chipotle-inspired prom makeup kit by e.l.f. Cosmetics is the result of an unusual but clever mashup with the fast-casual chain, and sold out in mere minutes Thursday, CMO Kory Marchisotto told Adweek.
