Dutch Supermarket Pulls Controversial Musical World Cup Campaign

The ad features singing and dancing construction workers despite the 6,500+ deaths of migrants working on the tournament stadiums

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Dutch supermarket chain Jumbo has pulled its musical World Cup 2022 campaign, featuring singing construction workers, thought to be in poor taste following the death of thousands of migrant workers in building the stadiums for the tournament.

Jumbo is a family-owned business that was established in 1921 growing to become the second-largest chain in the Netherlands. According to its website, it is annually visited by over 100 million customers across its 700 locations including nine food markets and chain of convenience stores.

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