This Year's World Cup Is a Key Performance Marketing Opportunity for US Brands

The FIFA tournament affords multiple ways to connect with growing American fans

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Historically, marketers have built advertising campaigns around the Olympics, taking advantage of the sports drama, excitement, human interest stories and watercooler moments captivating a global audience. Advertisers reach these engaged fans through a variety of channels, including live video streaming on mobile, which has quickly gained traction with the rise of over-the-top sports streaming.

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