Dropbox Wants to Unlock Creativity With an Unexpected Rebrand That Features a Trippy Video

The campaign also includes a new logo

Dropbox is kicking off a new wave of marketing and branding with an intriguing anthem spot that ties back to the brand’s new messaging that “the world needs your creative energy.” In the 60-second digital film, the brand debuts work from a handful of artists who will be featured in the overall integrated campaign. The mission across the board is to unlock creativity.