Dropbox Wants to Unlock Creativity With an Unexpected Rebrand That Features a Trippy Video

The campaign also includes a new logo

Meet the new Dropbox. Dropbox

Dropbox is kicking off a new wave of marketing and branding with an intriguing anthem spot that ties back to the brand’s new messaging that “the world needs your creative energy.” In the 60-second digital film, the brand debuts work from a handful of artists who will be featured in the overall integrated campaign. The mission across the board is to unlock creativity.

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@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.