Dove Calls On Brands To Help Combat Social Media’s Negative Effects on Women's Esteem

The beauty brand wants advertisers to stop using distorted images in their campaigns

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Since the launch of its much-lauded campaign “Real Beauty” in 2004, personal care brand Dove has become synonymous with raising women’s self-esteem. That mission has now been taken forward as Dove calls on other brands to rid advertising of digitally distorted images.

“When you speak to a client or you are in a company, make sure that the imagery you are putting out is not full of distortion. Do not put it out,” said Firdaous El Honsali, Dove’s global vice president of external communications and sustainability in conversation with Adweek’s Brittaney Kiefer at Social Media Week Europe.



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