Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Since the launch of its much-lauded campaign “Real Beauty” in 2004, personal care brand Dove has become synonymous with raising women’s self-esteem. That mission has now been taken forward as Dove calls on other brands to rid advertising of digitally distorted images.
“When you speak to a client or you are in a company, make sure that the imagery you are putting out is not full of distortion. Do not put it out,” said Firdaous El Honsali, Dove’s global vice president of external communications and sustainability in conversation with Adweek’s Brittaney Kiefer at Social Media Week Europe.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in