Dos Toros Created a Burrito-Themed Meme Account to Boost Its Own Following

Pinto the Burrito has collected over 100,000 Instagram followers.


People don’t want to follow brands on Instagram—at least, that’s what Leo Kremer, co-founder of Dos Toros, a fast-casual Mexican chain with locations in New York and Chicago, found to be true.

Two years ago, Kremer and his team were trying to build up Dos Toros’ Instagram account, which at that point had 3,000 followers. After a discussion with the people behind the meme-heavy Instagram account @FuckJerry, they decided to launch a separate account, one that would still be tied to Dos Toros but be more fun.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in