Doritos' Super Bowl Spot Will Feature Chance the Rapper

Ad will promote new flavor variety

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The PepsiCo-owned chip brand Doritos is returning to the Superbowl in 2019, with a spot that will feature musician Chance the Rapper. The brand teased its partnership with the rapper in a tweet this morning:

It’s unclear how long the ad will be, when it will run during the game or the agency that will be producing the creative, but it looks like the ad will promote Doritos’ ‘Flamin’ Hot Nacho’ flavor variety.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in