Doritos Flexes Its Iconic Status by Dropping Its Name and Logo From Newest Ad Campaign

The brand's social channels have been scrubbed too

The newest Doritos ad from Goodby Silverstein & Partners tries to see how far the snack's brand awareness can go without overt branding. Doritos

Cord-cutting, ad blockers and incognito browsers are just some of the ways younger audiences are avoiding advertisements. As marketers look for new ways to get their brand names and logos in front of hard-to-reach Gen Z audiences, Doritos is trying something very different.

Mitch Reames is a freelance writer based in southern Oregon. A 2017 graduate of the University of Oregon school of journalism and communications, Reames covers a wide range of industry topics including creativity, agencies, brands, esports and more.