Doritos Flexes Its Iconic Status by Dropping Its Name and Logo From Newest Ad Campaign

The brand's social channels have been scrubbed too

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Cord-cutting, ad blockers and incognito browsers are just some of the ways younger audiences are avoiding advertisements. As marketers look for new ways to get their brand names and logos in front of hard-to-reach Gen Z audiences, Doritos is trying something very different.

Banking on the iconic status of both its product and packaging, the chip brand has removed its name and logo entirely from its newest campaign, “Another Level.”

The anthem spot from Goodby Silverstein & Partners is titled “Anti-Ad” and was released during this week’s MTV’s Video Music Awards.

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