Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The sound of someone eating while talking is never pleasant, and it’s a problem gamers have faced for years as they interact through their headsets while blasting up a storm on Fortnite. Well, snack brand Doritos has been listening, and after a year in the works, it has released an artificial intelligence tech solution to cancel the noise of the famous crunch of its chips.
The campaign has been introduced by the PepsiCo-owned flavored tortilla chip brand following research by One Poll that found over a third of U.K.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in