Don’t Look Now, but the Wisconsin State Flag Just Started Looking Really Gay

Ad agency VML riffed on a 169-year-old logo in celebration of pride

When the city of Milwaukee held its annual pride parade on June 11, marchers turned up with all the usual paraphernalia like leis, feather boas, balloons and, of course, rainbow flags—there were thousands of those. But a new flag also turned up this year, and it’s been getting its share of buzz.