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Don't Look Now, but 146-Year-Old Levi's Just Hired an Artificial Intelligence Officer

Analytics whiz Katia Walsh lured from Vodafone

Walsh will focus on building 'data, analytics and artificial-intelligence enablers.'Getty Images
By Robert Klara

February 21, 2019

One factor Levi’s has over all other jeans brands is heritage. Buy a pair of 501s, and you’re essentially getting the rugged style first made for California gold-rush prospectors in 1873 and faithfully worn by icons from Marlon Brando to Kurt Cobain in the generations since.

Robert Klara

Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.

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