Don't Look Now, but 146-Year-Old Levi's Just Hired an Artificial Intelligence Officer

Analytics whiz Katia Walsh lured from Vodafone

One factor Levi’s has over all other jeans brands is heritage. Buy a pair of 501s, and you’re essentially getting the rugged style first made for California gold-rush prospectors in 1873 and faithfully worn by icons from Marlon Brando to Kurt Cobain in the generations since.