Domino's and Brooklinen Share Their Biggest Pandemic Pivots

Commercial content, audience targeting and measuring return on investment

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

There’s no playbook for 2020. From the pandemic to the protests to the contentious presidential election, it’s been a year of radical transformation for businesses of all sorts.

To share some of their company’s biggest pivots throughout it all, Christopher Thomas-Moore, vp of media, digital marketing and product development at Domino’s, and Justin Lapidus, svp of growth marketing and digital products at Brooklinen, chatted with senior editor Terry Stanley at Adweek’s virtual Convergent TV summit on Wednesday.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in