Do you 'Hate-Like' Those Perfect Travel Photos From Influencers? Hotels.com Wants to Help

Go from eye-rolling to jet-setting, urges Captain Obvious

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If you find yourself grudgingly, perhaps even bitterly appreciating the lush and intensely curated travel photos in your Instagram feed, this ad campaign might speak to you.

Dubbing such the social media practice the “hate-like,” Hotels.com and agency CPB are building their newest Captain Obvious ads around our tendency to click like on things that also get under our skin—not because the photos are lovely, but rather because they make us a bit resentful of the lucky few who seem to travel the globe in A-list style at a whim.

Hotels.com

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