Digital Creators' Influence Is Growing in the Fashion World

The metaverse is ripe with emerging talent

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Roblox’s Christina Wootton urges brands to discover and recognize the work of digital creators. Below, in her own words, she says the metaverse is the space to watch.