Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Roblox’s Christina Wootton urges brands to discover and recognize the work of digital creators. Below, in her own words, she says the metaverse is the space to watch.
In the metaverse, anyone can be a creator. From fashion designers to music composers to architects and animators, if Roblox users can imagine it, they can bring it to life in the virtual world through creation and publishing tools that are foundational for the metaverse-based creator economies.