Diesel’s New Shirts Cost Up to $5.5 Million, but Each Comes With a Luxury Condo

Fashion brand launches into luxe real estate

Buy a t-shirt, get a condo. Diesel

December 9, 2019

Why would anyone pay $5.5 million for a white T-shirt? It’s not even bedazzled!

T.L. Stanley

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.