Diesel’s New Ad Celebrating Flaws Has Great Storytelling That Flies Off in All Directions

If only it didn't have one big flaw itself


Last fall, Diesel gave us “Go With the Flaw,” a gritty, glamorous celebration of ugliness, created by Publicis Italy and directed by François Rousselet.

@luckthelady angela.natividad@gmail.com Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.