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It was a Super Bowl ad unlike any other—for better or worse.
Burger King’s #EatLikeAndy ad in this year’s Big Game was a surreal 45 seconds of Andy Warhol silently eating a Whopper. Beyond the cryptic hashtag, there was really no sales message and definitely no punchline. It was a classic moment of found footage becoming advertising, and it was also completely baffling.
Ranked dead last in the USA Today Ad Meter, the spot seemed to get a rough response from the burger-buying public.
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