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As consumer packaged goods companies look to present their products in ways that demonstrate their commitment to sustainability, many brands are targeting the packaging itself—either by cutting down on plastic, increasing recycled materials within packaging or creating compostable containers.
To keep up with this trend, alcohol conglomerate Diageo announced today a new partnership with venture management company Pilot Lite to create sustainable packaging for its boozy wares. The new company, Pulpex Limited, will specialize in plastic-free bottles made from sustainably sourced pulp.