The Future of Brand Packaging Lies in Sustainable Practices and Materials

Finding ways to make products last rather than dispose of them

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

I can’t remember a time when fellow designers and myself weren’t concerned about reducing packaging waste and the impact our work had on the planet. We shared stories like, “The time I went fishing and saw the Downy fabric softener bottle I designed floating in the pristine mountain lake.” Our clients were looking at light-weighting, minimizing parts, refilling SKUs and incorporating recyclable resins to help achieve sustainability.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...