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The Jolly Green Giant needs a bit of a face-lift, and Deutsch is going to help give it to him. After a review, B&G Foods announced the N.Y.-based shop will take over as the agency of record for Green Giant with the goal of helping the brand become more digitally savvy in its future marketing plans and reviving the iconic giant mascot.
The decision comes roughly three months after General Mills completed its sale of the brand to B&G Foods in a deal worth $765 million in cash.