Deutsch Tapped to Reinvent the Iconic Jolly Green Giant

Shop named AOR for B&G Foods brand

The Jolly Green Giant needs a bit of a face-lift, and Deutsch is going to help give it to him. After a review, B&G Foods announced the N.Y.-based shop will take over as the agency of record for Green Giant with the goal of helping the brand become more digitally savvy in its future marketing plans and reviving the iconic giant mascot.