Voice

Despite Recognizing the Importance of Personalization, Marketers Are Still Missing the Mark

Only 12% of advertisers feel their strategies are performing well

Not putting in the energy to research and personalize ads comes across as lazy to consumers. Getty Images

By Jeff Hasen

October 5, 2018

By the time the holiday shopping season arrives, you and I will have been exposed to, on average, well over one million brand messages in this calendar year alone.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Jeff Hasen
@jeffhasen Jeff Hasen is a mobile strategist for Possible Mobile and author of The Art of Mobile Persuasion.
Recommended articles
You Might Like

3 New Behaviors of Media Consumers and What to Do About Them

By Zephr

Mastering the Intimacy of the Inbox Has Paid Off for Marriott

By Kara Trivunovic

150 Marketing Execs Share Their Outlook for the Post-Pandemic World

By CleverTap

Are You Really Listening to the Conversation on Social?

By NetBase Quid

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}