Despite Recognizing the Importance of Personalization, Marketers Are Still Missing the Mark

Only 12% of advertisers feel their strategies are performing well

Not putting in the energy to research and personalize ads comes across as lazy to consumers. Getty Images

By the time the holiday shopping season arrives, you and I will have been exposed to, on average, well over one million brand messages in this calendar year alone.

@jeffhasen Jeff Hasen is a mobile strategist for Possible Mobile and author of The Art of Mobile Persuasion.