Portrait of Jeff Hasen

Jeff Hasen

Jeff Hasen is a mobile strategist for Possible Mobile and author of The Art of Mobile Persuasion.

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A Rundown of the Super Bowl Spots That Neglected to Include a Call to Action

Agencies

How did so many brands leave this out?

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Despite Recognizing the Importance of Personalization, Marketers Are Still Missing the Mark

Brand Marketing

Only 12% of advertisers feel their strategies are performing well.

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In Mobile, Super Bowl Marketers Still Struggle to Think Beyond the Hashtag

Performance Marketing

Mobile strategist Jeff Hasen says sew brands had a second-screen experience ready to go.

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5 Words to Describe Ineffective Mobile Marketers

Performance Marketing

Google's Jason Spero refers to consumer actions on mobile devices as signals, rich with information that tells marketers a great deal—if they are on the lookout for them.

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The Top 10 Mobile Marketing Essentials for 2015

Mobile

With more phones than toothbrushes on Earth, and people accessing the Web more frequently via mobile than desktop, a marketing plan to reach your customers and prospects on their wireless [...]

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Opinion: The Hyperlocal Opportunity

Brand Marketing

A growing number of businesses are sharpening their focus on hyperlocal advertising and marketing. Still in its nascent stage, hyperlocal presents an attractive opportunity: the power to engage with customers [...]

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The Hyperlocal Opportunity

Brand Marketing

A growing number of businesses are sharpening their focus on hyperlocal advertising and marketing. Still in its nascent stage, hyperlocal presents an attractive opportunity: the power to engage with customers [...]

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Dial L for Customer Loyalty

Brand Marketing

In a world where the masses skip commercials and miss seeing guerilla marketing stunts because they’re consuming media or tweeting, brands are missing out on an opportunity to win the [...]

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6 Tips to Better Manage Your Mobile Database

Mobile

Despite the proven benefits, building, managing and optimizing mobile marketing databases can be an intimidating task. Those who take the plunge successfully give their customers the freedom and control to [...]

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Mobile Marketing: The Big Picture

Brand Marketing

Years from now, when the mobile phone really is the remote control for life, historians will best be in position to gauge the 2007-09 contributions of Steve Jobs and Apple’s [...]

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