Jeff Hasen

Jeff Hasen Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column.

Opinion Contributor
Jeff Hasen is a mobile strategist for Possible Mobile and author of The Art of Mobile Persuasion.

Despite Recognizing the Importance of Personalization, Marketers Are Still Missing the Mark

Only 12% of advertisers feel their strategies are performing well.

In Mobile, Super Bowl Marketers Still Struggle to Think Beyond the Hashtag

Mobile strategist Jeff Hasen says sew brands had a second-screen experience ready to go.

5 Words to Describe Ineffective Mobile Marketers

Google's Jason Spero refers to consumer actions on mobile devices as signals, rich with information that tells marketers a great deal—if they are on the lookout for them.

Opinion: The Hyperlocal Opportunity

A growing number of businesses are sharpening their focus on hyperlocal advertising and marketing. Still in its nascent stage, hyperlocal presents an attractive opportunity: the power to engage with customers […]

The Hyperlocal Opportunity

A growing number of businesses are sharpening their focus on hyperlocal advertising and marketing. Still in its nascent stage, hyperlocal presents an attractive opportunity: the power to engage with customers […]

Dial L for Customer Loyalty

In a world where the masses skip commercials and miss seeing guerilla marketing stunts because they’re consuming media or tweeting, brands are missing out on an opportunity to win the […]

Mobile Marketing: The Big Picture

Years from now, when the mobile phone really is the remote control for life, historians will best be in position to gauge the 2007-09 contributions of Steve Jobs and Apple’s […]