Despite a Call for More Authenticity, Super Bowls Are So Far Feeling Largely Purposeless

The majority of teasers released aren’t prioritizing a specific value

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In one of the first-ever Super Bowl commercials, New York Jets quarterback Joe Namath’s face was “creamed” by Farrah Fawcett in a salacious spot for Noxzema. Joe’s celebrity status soared after leading the Jets to victory over the heavily favored Baltimore Colts. More surprising was how the face of a celebrity became the new way to turn a brand into a household name.