Portrait of Bill Oberlander

Bill Oberlander

Bill Oberlander is co-founder and executive creative director of Oberland.

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Despite a Call for More Authenticity, Super Bowls Are So Far Feeling Largely Purposeless

Brand Marketing

By Bill Oberlander

The majority of teasers released aren’t prioritizing a specific value.

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Will Super Bowl LII Bring More Purposeful Advertising Than the Past Year?

Brand Marketing

By Bill Oberlander

Many cause-based spots in 2017 fell short on authenticity.