Design Veteran Mauro Porcini on the Future of Beverage

PepsiCo's SodaStream Professional is "one of the brands of the future"

Join global marketing leaders at Brandweek Europe, 9–10 Nov. as they share insights into purpose-driven marketing, Web3 and more. Get your pass at 20% off now.

In his nearly 10 years at PepsiCo, chief design officer Mauro Porcini has had the opportunity to work on countless projects and brands. So why is it that SodaStream Professional excites him so much? “It’s one of the brands of the future,” Porcini says. “It talks about sustainability, it talks about health and wellness, it talks about customization, all enabled by technology.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in