Dennis Quaid Gets Super Meta About Insurance in Esurance's Clever New Spot

Company announces a brand refresh and new tagline

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Introducing your new favorite brand spokesperson: Dennis Quaid for Esurance.

The actor stars in a new spot for the brand as part of Esurance’s new brand platform, created by Leo Burnett Chicago. While the brand has worked with big names in the past—you might recognize John Krasinski’s voice from past ads—Quaid is the brand’s first on-camera spokesperson, and his main mission is to show people how hassle-free insurance can be with Esurance by breaking things down in simple language in an extremely meta ad.

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