Delta Is Thanking All 80,000 Employees By Name in a 50-Hour, Celebrity-Filled Facebook Live

Moxie in Atlanta partners with the airline

Celebrities will help Delta thank all 80,000 employees by name. Delta
Headshot of Katie Richards

It’s a tough time to be in the airline business. Delta knows that and wants to thank it 80,000 employees for the hard work they put in every day. Today Delta is running a 50-plus hour Facebook Live event—one of the longest live events on the platform, according to the brand.

Delta partnered with Publicis Media agency Moxie to launch the live event, which kicked off this morning at 9:00 a.m. ET.

“Taking care of our employees is one powerful way to ensure the 180 million customers we serve every year enjoy their Delta experience. We’re proud of our employees and excited to dedicate 50-plus hours to honor each and every one of them,” Joanne Smith, Delta evp and chief HR officer, said in a statement.

Over the course of the 50 or so hours when Delta will be live, the company plans to name each of its 80,000-plus employees by name. For employees that don’t have 50 hours to kill sitting in front of a screen waiting for their name to appear, Delta and Moxie created a microsite where employees can find out when their name will air.

Delta also scoured the world—or just its travel hubs across the world from Atlanta to Seoul—to find over 430 actors, athletes, comedians and Delta business leaders to participate in the stunt. Celebrities who will help thank Delta’s 80,000 employees include actress Naya Rivera, Notre Dame football coach Brian Kelly and Coca-Cola chairman Muhtar Kent.

And because Delta wants to keep things somewhat entertaining over the span of 50 hours, the Facebook Live will also include appearances from a balloon animal artist, mime, domino artist, jugglers, ice sculpture artists, puppies, champagne and a whole bunch of others things.

Finally, in the name of thanking its employees, Delta also hired an Atlanta-based artist—BlackCatTips—to create a mural for Delta employees. Once completed the mural will make its way to Delta’s Atlanta headquarters where it will become a permanent piece of artwork.

@ktjrichards Katie Richards is a staff writer for Adweek.