Deliveroo Shines a Spotlight on Takeout Rituals in Surreal Global Push

The food delivery app explores the little things that contribute to the dining in experience

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Deliveroo is exploring the little rituals we observe when ordering takeout food. Whether you’re a curtain-twitcher who peeks out the window every time you hear a car in the hope it’s your hot pizza pulling up or the kind of person who slips into loungewear as soon as you hit the order button, you’re going to feel seen.

The online food delivery app has unveiled a slightly surreal, yet relatable, global campaign highlighting the routines people observe to enjoy their takeaway just how they like it.

“How

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