Deliveroo Shines a Spotlight on Takeout Rituals in Surreal Global Push

The food delivery app explores the little things that contribute to the dining in experience

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Deliveroo is exploring the little rituals we observe when ordering takeout food. Whether you’re a curtain-twitcher who peeks out the window every time you hear a car in the hope it’s your hot pizza pulling up or the kind of person who slips into loungewear as soon as you hit the order button, you’re going to feel seen.

The online food delivery app has unveiled a slightly surreal, yet relatable, global campaign highlighting the routines people observe to enjoy their takeaway just how they like it.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in