Technology

Dee Snider Sings for His Supper in New Campaign for Audio Tech Brand

The heavy metal rocker, in an ad from Terri and Sandy, resorts to high-decibel song to be heard in a noisy restaurant

dee-snider-sennheiser-2023 — “Singing for Supper,” the first ad for the earbuds, comes from New York-based independent agency Terri & Sandy and director Nalle Sjöblad.Sennheiser

By T.L. Stanley

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Dee Snider can still screech out a tune that harkens back to his Twisted Sister days—and shatters any nearby drinking glass. But his hearing hasn’t aged quite as well after all those years of heavy metal stardom.

So when Snider finds himself at a noisy restaurant, he and his rock singer friend have to bust into a high decibel song-versation just to understand each other over the clatter, according to a campaign from global audio tech brand Sennheiser.

The

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

Recommended articles