Dee Rees and Rachel Morrison’s Lovely Samsung Ad Urges You to Make Something, and Make History

The 60-second spot will air during the Oscars


Rachel Morrison, the cinematographer behind Dee Rees’ movie Mudbound, is up for Best Cinematography at this Sunday’s 90th Academy Awards—the first woman ever nominated in that category. Samsung’s lovely Oscars spot winks at that history-making moment, with a winsome shot of Rees and Morrison eating popcorn in a theater, in a 60-second spot directed by Rees and shot by Morrison.

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@KristinaMonllos Kristina Monllos is a senior editor for Adweek.