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While major dating apps have pivoted their marketing campaigns and in-app functions to promote virtual dating since the Covid-19 pandemic began in March, they’re now shifting focus to address another urgent issue: racial injustice outside and within their platforms.
Like many brands, dating apps have posted social media statements and pledged donations in support of #BlackLivesMatter since global protests began last week in response to the killings of unarmed Black people in America, including George Floyd in Minneapolis on May 25; Breonna Taylor in Louisville, Ky.,
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