Data Points: Multiscreen Mania

People juggle more devices while watching TV, but still notice the ads

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Remember when we just watched TV? As ownership of Internet-connected devices goes up, people are increasingly likely to be surfing and tapping away on their phones, computers and tablets while watching the big screen, according to a Interactive Advertising Bureau report, The Multi-Screen Marketer. The more devices people own, the more likely they are to go online while watching TV.

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