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CVS Health’s retail division, CVS Pharmacy, is updating its loyalty program’s core 2% cash-back feature for the first time in 20 years so benefits are disbursed immediately after each transaction, rather than on a quarterly basis.
The upgrade to the pharmacy chain’s ExtraCare Rewards program applies to existing benefits, such as 2% back in so-called ExtraBucks for every purchase. Members can access these rewards in the CVS app, on CVS.com and on its digital and paper receipts, which the retailer said reflects the omnichannel reality of retail today.
“Customers
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